The Brief
BLUE PHEASANT | SUMMER 2023 LINE SHEETS CATALOG | 26 PAGES
ART DIRECTION, GRAPHIC DESIGN, PHOTO EDITING, COPYWRITING
Twice a year, Blue Pheasant prints and distributes catalogs to their customers as a part of their bi-annual product launches. I designed the summer 2023 line sheet catalog—from the look and feel, to photo editing and overseeing retouching and copywriting.
The Process
As this was an update to the previous year's line sheet catalog, most of the work was refining the existing catalog. This included everything from a redesign of the opening spread to refining the typography to legibility.
One of the biggest challenges with this project was trying to introduce new ways to show stakeholders a new design that still afforded sales representatives the luxury of knowing how the catalog was meant to be used. Though brand new ideas were declined, I was still able to refresh the look and feel of the catalog without stripping it of its functionality—and that in itself is a success.